Behavioral Marketing Helps in Audience Identification

The advent of internet has been more like a boon to humankind. Almost two decades ago, nobody had ever predicted that one would get so dependent on internet that to exist without using it seems so impossible now. Today, internet not only helps in communication but also helps in studies, surveys and in understanding the human behavior. In fact, today, internet has become one of the greatest sources of marketing of almost anything under the sky. Now let us first understand what behavioral marketing is. Behavioral marketing basically tries to understand consumer behavior on the way consumers use, act and react while navigating through various websites. A campaign in behavioral marketing basically targets consumers by addressing ads to predefined segments or categories. These information and strategies are made with data compiled from click stream data and IP information.

Online publishers and advertisers use campaign in behavioral marketing to augment the usefulness of different Internet campaigns. The concept behind using campaign in behavioral marketing is to observe a consumers online behavior and then offer the best-suited advertisement to the user based on the behavior. Technically, this helps various advertisers in offering online advertisements to users so that they are influenced by them. Revenue Science and Tacod, two leaders of the market in the United States, concentrate directly in aiding publishers and advertisers in using campaign in behavioral marketing in order to offer the best advertisements to the online customers and visitors. In addition, Microsoft, Advertising.com, ValueClick and BlueLithium have actually furthered campaign in behavioral marketing and have been able to integrate it with geographic targeting and demographic focus. The Google Inc. claims that it will solely target the campaign in behavioral marketing of notices based on the data of the precise page where the advertisement is viewed. This specific campaign in behavioral marketing is known as Contextual Marketing.

Campaign in behavioral marketing lays stress on patrons based on various website behaviors, rather than focusing on the behavior by the usage of webpage content. Clients of this particular style of campaign in behavioral marketing target other customers by serving notices to categories or inflexible segments. These are supported with details assembled from IP data and information on click stream. A website user visits different interest pages in a website category. The Internet behavioral management user is then served with the various advertisements via a run-of-site or ROS placement. This type of placement is not the basis; it is the website users conduct that plays the vital role in campaign in behavioral marketing.

An individual that reveals online behaviors helps him to get his behavior classified as this helps to understand the products and the services that they will be keen to purchase. Campaign in behavioral marketing helps in understanding the taste and the kind of things that end users would want to buy. Once you know the campaign in behavioral marketing characteristics of conduct of the most suitable clients, you can create messages that will entice new clients that have the precise traits. Campaign in behavioral marketing is quite a unique concept and in fact has a long way to go. This indeed helps advertisers and marketers to understand the thinking pattern and the behavior of end users when they surf the various online marketing sites.

You Can Make More Working Less

Have you ever noticed how much you get done just before you leave for vacation? That’s because you ruthlessly eliminated anything that wasn’t critically important for that one day.

Time management is a myth. Time doesn’t stop. There is no managing something you can’t control. What you can do is eliminate your wasted movements to become more efficient and effective.

There was a study done where fortune 500 CEO’s were asked how much time they actually spent “working”, that is to say, how much time they spent on tasks that directly effected their bottom line. Most replied that they spent less than 45 minutes a day on actual work. The rest of their day was spent in meetings, answering emails, addressing employee challenges, or on the phone handling nonbusiness related BS, to name a few common distractions.

Examine how much time YOU actually spend performing tasks which put money in your bank account, whether it be selling a loan, getting a referral, or whatever other action you can directly attribute to a paycheck. If you’re lucky, you may be able to account for an hour or two at most per day.

If you made $150,000.00 last year while only effectively working an hour a day, five days a week, 50 weeks out of the year, then your income is actually $600 an hour, or more precisely, $10.00 a minute.

As you sit in your office staring at your screen or talking on the phone, ask yourself, is what I’m doing at this moment worth $10.00 a minute? If not, see if you can think of a way to eliminate, systematize, or outsource that activity so you can focus on tasks that actually make you money.

Here are some examples of how a mortgage professional might outsource or systematize their daily activities:

1. If you’re answering the phone, for instance, consider using an answering service. I use Patlive.

2. Instead of cold calling, try direct mail. Don’t chase prospects. Send them a letter and the interested ones will call you. You can sit back in your chair and cherry pick the loans you want. I recommend my Brian Dead Easy Mortgage Marketing Program for sales material.

3. Don’t waste valuable time calling prospects who haven’t returned their signed application package. Use my systematized approach in my Lost Borrower Campaign.

4. And finally, the cherry on top, use the ultimate mortgage CRM to track everything from outbound marketing, inbound calls, sales pipeline, referrals, follow up correspondence, you name it it does it system. All you have to do is logon and your tasks for the day are laid out in front of you. No brain work whatsoever!

Eliminate the wasted movements and focus on increasing your time on the activities that make you money. You’ll find you have plenty of time left over for enjoying your life.

5 Ways a Celebrity Chef Can Help You Become a Better Marketer

I love it. On a recent episode of the TV show Kitchen Nightmares, the fearless chef was at it again, ripping yet another hole in the backside of another comfortable yet complacent restaurant owner; who was committed to chaos.

How about you? Do you love simplicity or are you more complex? Personally I prefer keeping it simple and my guess is you do too. That’s one of things I like about chef Gordon Ramsay, he’s a tough, say-it-like-it-is kind of guy, but he gets the job done and more importantly gets results.

The show has a lot of drama for what might look like a regular restaurant with regular workers. It always has just the right elements of surprise like the sudden outbursts of profanity or some disgusting discovery of moldy food in the freezer. But more than that, it has sound marketing advice from a world class chef.

Here are 5 ways Gordon Ramsay clearly gets the big picture on marketing that you and I can use to create better results in marketing our businesses…

1. De-clutter: On every episode it’s almost systematic. Right from the beginning, Gordon marches in to the freezer, the kitchen, and the dining area and inspects the entire place. Upon inspection which is usually a complete disaster, he instructs the staff to clean, scrub, and de-clutter everything in sight.

2. Clean house: After cleaning the restaurant, Gordon cleans house. If there are any bad apples (the kind with feet) they get tossed faster than a chef’s salad. This is important because it can kill morale and that is a key ingredient to the success of any business.

3. Play to your strengths: Once Gordon figures out the best food fit for the locals, he ramps it up as a centerpiece for the restaurant. He plays to the strength of the crew and caters to the desires of the patrons.

4. Simplify: Next, simplicity kicks in. When there are too many menu items or choices of any kind, customers get confused. Gordon simplifies the menu with powerful winning selections, yet makes it easy for customers to decide. This in turn creates speedy orders, less confusion, happy customers, and bigger profits.

5. Get personal: Since many of the restaurant owners are people persons, freeing up their time with the other systems allows them to play to another strength-getting personal with their guests. The personal touch is an integral part of any marketing program because people buy more than just products or services. At the end of the day (and the beginning) they buy you.

Model the best. Regardless of the type of business we’re in, one thing is sure, we are all in the people business. Remember to always keep it simple, keep it real, and keep it personal. Like the Olive Garden says, “When you’re here, you’re family” and when you’re marketing, remember the details and you’ll have family members for life.

Achieve The Sales You Want

Following the creation of your initial website for your business there are other important details you must address. The most important detail of your business success is marketing. You must generate traffic to achieve the sales you desire. There are several methods that are designed to assist you in gaining additional traffic to your company’s website.

Check for Search Engine Optimization

SEO or Search Engine Optimization is essential to get listed on major engines such as Yahoo and Google. This process should never be overlooked. If your website is not optimized it will not be crawled and indexed into the most popular search engines. This can prevent you from being easily found by potential customers. Take the time necessary to optimize your website and improve your ranking. It will give you more driven traffic.

Switch Links

Switch links with other businesses that are similar to yours. Exchanging links with others can be quite effective. This method adds to your page ranking and back link exposure. Both of these items dramatically increase your generated traffic.

Back Link Exposure

Increase your back link exposure through web directory submission. This can be an extremely inexpensive method of producing traffic. The more links and presence you have online the better.

Editorial Submission

Writing articles related to your website and posting them to major article directories will generate massive amounts of traffic. There are companies that can assist you in writing these articles as well.

Blog About It

Blogging is an excellent method to bring traffic directly to you. Simply connect with others in forums and compose blogs to gain extra promotion for your business’s website.

Introduction to Search Engine Optimization From A SEO Company

When we say search engine optimization (SEO), what we mean is that we are trying to make a website appear to google as the best (or optimal) source of information on a topic.

With SEO we work on four main areas when we are optimizing a website:

  • Web Page Keywords
  • META Data
  • Page Links
  • Content (Text, Images, Animations, Videos, etc…)
  • Keyword Research – An Essential Part of SEO
    Keyword research for SEO is figuring out what your prospective customers type into Google when they are looking for your product or service. This is an essential part of the SEO process, as we need to find out the keywords that are relevant to your business.
    We use the right keywords in trend to deliver the SEO process for your website. It’s our job to convince Google that you are the best source of information for whichever keyword you choose.
     
    META Data and Search Engine Optimization
    Meta tags in SEO refer to special areas on your web page – most of them invisible, that contain extra information about your web page. Meta tags are hugely important in SEO because, although they are invisible to us, they are the most visible things on the page to search engines like Google. When Google visits your web page it reads your Meta tags. Meta information describes what your page is about and what your web page has that make it important and relevant. By default, Meta tags are usually empty so filling them up makes it easier for Google to denote what your web page is about.
     
    Principles of Internet Marketing and SEO
    One of the core principles of Internet marketing and SEO is making it easier for the search engines to sort data. Search engines sort through massive collections of links on the Web and try to make sense of it for us. If we connect – or link together two bits of information that are really relevant then we make life easier for search crawlers to accept and these search crawlers give us a pat on the back by displaying our website higher up the search rankings.

    Our SEO process gets links! We need to build a collection of links to your website. Google wants to find you and connect you to something. If we make you easier for it to find and what you are connected to then we are giving it good reason to notice your site.
     
    Why is Content King?
    Content. There’s a saying – Content is King. Why is Content King? – Because content is information that drives the Web and that’s the only thing which search engines look for, online. Of course it’s never that straightforward is it! In order to stop people ‘tricking’ it, Google has developed mechanisms to decide whether content is genuine and deliver quality results for every search performed online. It’s our job to produce content that is quality information as far as Google is concerned. An example of quality is uniqueness – if your content is unique on the Internet, then it’s better quality.

    This article was provided for us by experts at Serp Doc who are leading the way with top rankings for terms like Omaha SEO and Minneapolis SEO Below is a video of theirs so that you can get a better understanding of what they do and the services that they provide.

    Top 5 Reasons To Optimize Your Website

    So you’ve taken the plunge, or maybe you have just dipped your toe, but now – at last – you have a website. Pat yourself on the back because no longer are you one of those struggling companies who still do not have a business website.

    Many people believe that having a website is a means to an end – which will constitute website visitors, new leads and a new revenue stream. Not true! Having a website is only the first step. There is most definitely a misconception out there; the “if we build it, they will come” type belief does not hold true in the online world. From the early stages of designing a website and throughout the life of the website, you should consider Website Optimization along the way.

    To optimize your website involves using a variety of Internet Marketing and Online Marketing strategies. For example, Keyword Research, Website Usability and SEO are key ingredients that make-up the Optimization Pie.
    But why do you need to optimize your website? Well your in luck because we are going to lay out for you our Top 5 reasons why your website needs SEO!
     
    1. More Online Visitors Use Search Engines to Find Websites
    A thumb through the Golden Pages? A stroll down the high street? Reading an advert in the newspaper? Not anymore. Recent media studies show that more online visitors are using search engines to find good websites. If you optimise your website properly your website will hook-in more visitors who eventually become potential customers.
     
    2. Gain New Customers with an Optimized Websites
    Imagine you sell bathroom tiles. By having an optimized website for this keyword term, you top the search listings. When someone types “bathroom tiles” into Google search, you feature on Page One on Google’s results. Now consider around 2400 searches per month made for “bathroom tiles”; when your website set up with proper SEO, you instantly gain benefit from a huge number of potential customers.
     
    3. Web Users Prefer Organic Search Results
    Search Engine Optimized websites almost always feature on the top of organic search results and are preferred by Web users over inorganic or paid search listings. Many websites use AdWords to attract visitors and new customers to their websites. Whilst to an extent you can, this approach is both costly (Google charges you for AdWords, organic results are free) and you are again making yourself invisible to a large number of online customers who prefer to visit organic search results. Online research shows that the majority of Web users click on organic results rather than paid ones, to find the right website.
     
    4. Top Google Ranking = Competitive Advantage +1
    By carrying out Online Marketing and proper website SEO, you can get established on Page One on Google for keywords that are important to your business online. Internet marketing is an ongoing process and if done continually, can get you a top Google ranking which gains you a competitive advantage over your online competitors. The competitive advantage of a top Google ranking makes you unbeatable and very difficult to overtake, amongst your online competition.
     
    5. Website Visitors Love Good Content and Design
    Are your USPs and call to actions compelling to your website visitors? Is your content engaging? Is your site easy to use and navigate around? Is it mobile friendly? Does your website look good? Having good content on your website compels website visitors to stay and gives you a chance to make a sale. A well-designed website with good content can satisfy website visitors.

    There you have it Zietag’s Top 5 Reasons That you need SEO