So you’ve taken the plunge, or maybe you have just dipped your toe, but now – at last – you have a website. Pat yourself on the back because no longer are you one of those struggling companies who still do not have a business website.
Many people believe that having a website is a means to an end – which will constitute website visitors, new leads and a new revenue stream. Not true! Having a website is only the first step. There is most definitely a misconception out there; the “if we build it, they will come” type belief does not hold true in the online world. From the early stages of designing a website and throughout the life of the website, you should consider Website Optimization along the way.
To optimize your website involves using a variety of Internet Marketing and Online Marketing strategies. For example, Keyword Research, Website Usability and SEO are key ingredients that make-up the Optimization Pie.
But why do you need to optimize your website? Well your in luck because we are going to lay out for you our Top 5 reasons why your website needs SEO!
1. More Online Visitors Use Search Engines to Find Websites
A thumb through the Golden Pages? A stroll down the high street? Reading an advert in the newspaper? Not anymore. Recent media studies show that more online visitors are using search engines to find good websites. If you optimise your website properly your website will hook-in more visitors who eventually become potential customers.
2. Gain New Customers with an Optimized Websites
Imagine you sell bathroom tiles. By having an optimized website for this keyword term, you top the search listings. When someone types “bathroom tiles” into Google search, you feature on Page One on Google’s results. Now consider around 2400 searches per month made for “bathroom tiles”; when your website set up with proper SEO, you instantly gain benefit from a huge number of potential customers.
3. Web Users Prefer Organic Search Results
Search Engine Optimized websites almost always feature on the top of organic search results and are preferred by Web users over inorganic or paid search listings. Many websites use AdWords to attract visitors and new customers to their websites. Whilst to an extent you can, this approach is both costly (Google charges you for AdWords, organic results are free) and you are again making yourself invisible to a large number of online customers who prefer to visit organic search results. Online research shows that the majority of Web users click on organic results rather than paid ones, to find the right website.
4. Top Google Ranking = Competitive Advantage +1
By carrying out Online Marketing and proper website SEO, you can get established on Page One on Google for keywords that are important to your business online. Internet marketing is an ongoing process and if done continually, can get you a top Google ranking which gains you a competitive advantage over your online competitors. The competitive advantage of a top Google ranking makes you unbeatable and very difficult to overtake, amongst your online competition.
5. Website Visitors Love Good Content and Design
Are your USPs and call to actions compelling to your website visitors? Is your content engaging? Is your site easy to use and navigate around? Is it mobile friendly? Does your website look good? Having good content on your website compels website visitors to stay and gives you a chance to make a sale. A well-designed website with good content can satisfy website visitors.
There you have it Zietag’s Top 5 Reasons That you need SEO